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Project Sticker Shock Comes to the Alleghany Highlands

 
Covington, VA (April 11, 2019) - Alleghany Highlands Community Services, Alleghany Highlands Healthy Youth Coalition and Alleghany County Sheriff’s Office are partnering to implement a Project Sticker Shock in our community. The event will be held on May 11, 2019 starting at 12:00 p.m. at the Exxon on South Durant Road in Covington, VA.

Sticker Shock is a youth-led prevention program. It is designed to support existing, and encourage new community activism, cooperative efforts, and community capacity building to combat underage drinking and its related problems, specifically adults providing alcohol to minors.

Project Sticker Shock seeks to reach those persons 21 years of age or older who might illegally purchase alcohol and provide it to minors. Youth will visit participating retailers accompanied by the Alleghany County Sheriff’s Office, members from the Alleghany Highlands Healthy Youth Coalition and Alleghany Highlands Community Services. They will place prevention stickers on multi-packs of beer, wine coolers and other alcohol products that might appeal to underage drinkers. The stickers display a warning message about the penalties for purchasing or providing alcohol to minors.

The project represents a partnership between youth, licensed establishments, parents and community members, prevention professionals, and law enforcement with the goal of educating persons 21 and older of the underage law and raising public awareness about underage drinking.

Our retail partners include PettiCoat Junction, One Stop Mart, Rusty Hinge, The Shak Snack, BP Shop, Whitey’s and Exxon.

The Virginia Department of Alcoholic Beverage Control, through a federal grant from the U.S. Office of Juvenile Justice and Delinquency Prevention, provides funding for Project Sticker Shock.


DATE: May 11, 2019

TIME: Starting at 12 P.M.

LOCATION: Starting at Exxon on South Durant Road in Covington, VA

For more information, please call Chelsea Dunaway at 540-965-2100 ext. 133
 
 
 

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